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The presence of Snoop Dogg at Swansea is expected to help them compete with Ryan Reynolds and Tom Brady for Premier League promotion.

• More famous faces in the Championship
• Taking aim at top-flight football
• Benefits to be found on & off the pitch

• WHAT HAPPENED?

  The Championship will be loaded with famous investors in 2025-26, with Reynolds and McElhenney having guided Wrexham into the second tier of English football on the back of three successive promotions.

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  THE BIGGER PICTURE

  Birmingham continue to spend big in the transfer market, after shattering League One records last year, and NFL legend Tom Brady forms part of the board at St Andrew’s. Rap star Snoop Dogg has now joined the party at Swansea.

• DID YOU KNOW?

  He has acquired a minority stake in the Welsh club, having formed part of their 2025-26 kit release, and joins Ballon d’Or-winning Real Madrid legend Luka Modric as part of the Swans’ ownership group.

• (C)Getty Images
  

  WHAT FINANCE EXPERT SAID

  Snoop will help Swansea to build their brand off the pitch, but football finance expert Rob Wilson has told of benefits that can also be found on the field: "I think what we're seeing generally in the Championship with some of these celebrity buyers is that their cultural capital outweighs their capital investment.

  "It's about the brand of the artist and the additional benefit that that brings to really kind of promote and extend the Swansea City brand, particularly in the North American market which he is obviously very, very well recognised.

  "The North American market is mature from a commercialisation perspective but immature in terms of the followership of British clubs. So outside of Manchester United, Liverpool and to a lesser extent Chelsea, nobody's really capturing that market from a UK perspective, which is why Wrexham would be in the top 10.

  "So this is an opportunity for Swansea to increase that kind of global footprint, the marketing, the sponsorship, the advertising, to increase the longer term exposure and therefore increase the kind of the ongoing revenue generation for the football club, which then might have a medium term impact on squad size and transfer fees and then ultimately potentially getting to the Premier League as well."

da blaze casino： Rangers are closing in on another signing alongside a deal for right-back Max Aarons, according to a report.

Rangers agree Max Aarons loan deal

da dobrowin： The Gers already reached an agreement with midfielder Lyall Cameron earlier this year, with his transfer officially unveiled in the week. However, the first target identified by the 49ers Enterprises and Russell Martin who is set to be signed is Aarons.

The Bournemouth right-back spent the second half of the 2024/25 season out on loan at Valencia and looks set for another temporary move away from the Cherries in 25/26.

Rangers have agreed a straight loan deal for Aarons, who looks set to rival James Tavernier for a starting spot under Martin, providing the club captain remains at Ibrox.

Martin previously tried to sign Aarons at Southampton and knows the full-back from his time at Norwich City. Aarons has also praised the Rangers manager in the past.

“When he came and trained with us he had an aura. I always knew he would go on to be a manager. “I think players who played with him always knew that as well. I knew we had to be on it when he was training with us and giving 110 per cent because if not Russ would tell you and I loved that.

“He pushed every single training session. When he was training with us it almost gave me a feel that I was ready to go and make the jump with the senior players.”

Related Rangers target once worth £38m is now open to Ibrox transfer after contact

This comes as a boost to Russell Martin.

Posts ByCharlie Smith Jun 20, 2025

Attention will be on further signings alongside Aarons, and another heavily linked target also looks to be close to a Rangers move following an update.

Rangers closing in on £350,000 Kwame Poku transfer

Peterborough United winger Kwame Poku is the man who could be next through the door in Glasgow, with The Scottish Sun providing specific financial details over a permanent transfer to Ibrox.

Out of contract at the end of the month, it is claimed Rangers are “homing in” on the signing of Poku and that he “will cost a cross-border fee in the region of £350,000”.

Peterborough’s director of football Barry Fry admitted last month he didn’t think Poku would move to Scotland, but it appears as if a transfer is close. Talking last month, Fry said: “Celtic and Rangers have been at most of our games this season, but I don’t believe Kwame will go to Scotland. He will more likely sign for a top end Championship club.”

Kwame Poku’s 24/25 stats

Games

31

Goals

12

Assists

11

Minuted played

2,364

Turning 24 in August, Poku, dubbed a “huge talent”, had a career best season in 24/25 in regards to goals and assists, so it is no surprise that up to 30 clubs were keen on his services.

Therefore, Rangers winning the race for the Ghana international could be a shrewd piece of business, and by the looks of things, a £350,000 transfer is on the cards.

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